How DJs saved Las Vegas Casinos
For the more mature demographic, the name Calvin Harris probably won’t ring a bell. After all, Calvin Harris is a common name in the UK and it doesn’t even sound like a proper stage name. However, for many of the young adults of this generation, Calvin is someone who they know very well whose works probably play on loop in their iPods. And to the casino operators, Calvin is being considered as a modern-day hero who saved their gaming business from impending doom.
If you will check the nightlife event list of the MGM Grand, popular DJs like Tiesto, Steve Aoki, Hardwell, and the current top-grossing DJ Calvin Harris fills in the lineup for the whole month of December. While this may look unusual to those who are used to listening to pop and rock songs at dance clubs, there is a very good reason as to why DJs and their Electronic Dance Music concoctions are dominating the Vegas nightclubs today.
According to Forbes news, casino sales have decreased significantly from 2007 – 2010. During that period, casino revenues have dropped up to 18% and many operators feared that the losses might go higher in the future. That is, unless they find a way to reinvent their services and offer a fresh kind of entertainment for their guests.
With the rising amount of the younger generation frequenting casinos, Las Vegas operators have focused on beefing up their nightclub services. After all, that’s where the younger audience spends most of their time apart from playing in the arcade-like slot machines or poker tables. And since EDM is one of the top genres that they mostly listen to, casino operators thought that offering it on their nightclubs played by the world’s most popular DJs would increase their guests more and therefore help boost, or even sustain, their annual revenue.
Catering to the wants of young people isn’t something new. To date, most of the facilities and services being added in gaming establishments are aimed to them. For example, many casino operators are giving away freebies, from free nightclub passes to Ferrari muscle cars, just to appeal to them. Even the new slots cater to them since most of the gaming machines feature pop culture themes such as Star Wars, Ghostbusters, Captain America, and many others. Online, casino gaming hosts are doing the same thing. Some give away free credit bonuses on their guests’ initial deposit. Conversely, casino gaming provider Betfair gives players the liberty to pick their freebie of choice. Online promos are very much effective for the younger audience since it is them who spend most of their time on the web compared to the older generation.
Fortunately, casino operators were right in hiring EDM DJs in their casino clubs. In a report by the New Yorker, some Las Vegas casinos have profited around $180 million last year from offering EDM in their dance clubs alone. That amount is actually bigger than what the slot machines have made, which is supposedly the most popular gaming services in all casinos across the globe.
With EDM’s triumphant contribution, it is no wonder why DJs and their original EDM compositions are dominating the Vegas music scene today. And the fact that they helped Vegas gaming giants get back on their feet makes their six-digit salary per performance very much worth it.